There’s Nothing Like a Good Bit
Fresh Twists On Classics
Too many advertisers try and reinvent the wheel but great advertising is often developed by simply adding a fresh twist to tried and true bit. The pro athlete-in-disguise bit just never seems to grow old. It always strkes a chord with audiences and viewers. The Uncle Drew spots for Pepsi Max were so good that people still remember them almost ten years later. Strategically, they were a perfect fit for Pepsi Max – which ‘tastes just like Pepsi’ but with no sugar. Creatives can save themselves a ton of time by stealing like an artist and just adding a fresh twist on an old favorite.
Jon Sneider, raised in Boston, began his marketing career selling Wave Radios for Bose and later earned an MBA while managing a $20-million sales team. At Digitas, he oversaw digital accounts for major brands like GM and Microsoft, leading to a 25-year career in advertising. After revamping fidelity.com at Fidelity Investments and directing campaigns at L.L. Bean and Microsoft, he joined Redfin to launch their first broadcast campaign. In 2017, he founded Wild Gravity, a multi-million-dollar company delivering creative content for global brands more efficiently, inspiring his book Hacking Advertising.
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