SKIP THE AGENCY,
GO TO MARKET!
CMOs and Marketing Leaders are tired of paying the exorbitant fees, dealing with the long-timelines and the complexities of traditional ad agencies.
There is a better way! In Hacking Advertising, Jon Sneider shows how brands can adopt a straight-to-production approach that results in better ad creative, on much faster timelines, and significantly lower costs.
Creative Production is the future. Marketing leaders will learn how to adopt this new process and save a fortune in developing ad campaigns. Ad Agency and Production House owners and leaders will learn how to streamline their shops for massive gains in profitability.
Sign up now and get your free copy of "The Top 5 Ad Production Mistakes (And How To Avoid Them)!"
For marketing leaders and advertising professionals who want to produce the best advertising creative of their careers, save and make millions, do it all faster, and have a damn good time doing it.
CEOs, CMOs, Founders, and Agency Leaders agree:
Skip the Agency BS and Go to Market!
It’s the beginning of the end for traditional advertising agency models—giant ad agencies have created a bloated, slow, expensive system with bureaucratic processes that seldom lead to better advertising creative. Advertising production is a near-trillion-dollar industry ripe for disruption, says Jon Sneider, the founder and president of Wild Gravity, a multi-award-winning creative production agency in Seattle, WA. Hacking Advertising, Sneider’s authoritative debut work, comes as a result of his firsthand experience (as the client for some of the country’s largest brands) of the mind-blowing inefficiencies of the advertising-production industry. After seeing these inefficiencies and the squandering of time and money head-on, Jon created a multi-million-dollar creative production company in three months—with no employees, no studio, and no capital, with the sole purpose of producing great creative without the time, cost, and hassle of a traditional agency. In this provocative book, Sneider shares an insider’s tips to producing cinema-quality work for top clients WITHOUT THE AGENCY.
Anyone who needs creative assets will learn to produce content faster and better than their own dedicated ad agencies. With real stories and clever insights, Jon provides an eye-opening how-to guide for brands and companies who want save millions of dollars by skipping the ad agency. Leaving no one out in the cold, he teaches agencies and production companies how to transform their shops to thrive as the ad industry evolves towards this new model.
Jon holds an M.B.A. in Entrepreneurship from Babson College and has over 25 years in the advertising and marketing industry from both agency-side and client-side.
The reviews are in! Praise for Jon Sneider and Hacking Advertising:
“Jon Sneider’s Hacking Advertising is a manifesto that redefines what’s possible in advertising. It’s a crash course in navigating, innovating, and thriving in modern advertising.”
–John Dougherty, CMO Brighton Jones
–Richard Stern, CEO Tune-In
–Aaron Strout, CMO Real Chemistry
“Jon Sneider shares practical solutions for enhancing efficiency and creativity within existing frameworks. It’s a thought-provoking read for anyone in marketing or agency leadership.” –Rob Reilly, Global Chief Creative Officer WPP
“Jon Sneider has been improving the way advertising is made for decades, always leveraging the latest technology innovations. This book is great advice for all of us who want advertising to stay ahead of the next wave of innovation.”
–David W. Kenny, Executive Chairman, Nielsen
“Move over Tim Ferriss, Jon Sneider has created the ultimate hack to the bloated traditional agency model.”
–Marc Oshima, CMO, Co-Founder AeroFarms
“In Hacking Advertising, Jon Sneider details how marketers can save millions with a straight-to-production approach, and how agencies and production companies can adapt to this new world.”
–Luke Sullivan, Author Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
“More than just a guide, Hacking Advertising is a call to arms for marketers to reclaim control of their creative processes. It’s a book that will leave you inspired, empowered, and ready to create.”
–Scott Erikson, CEO Manufaktur Marketing, CMO Picnic
“Jon Sneider’s Hacking Advertising is both a powerful critique of the ad industry and a call to action.”
–Jason Szep, International Political Investigations Editor, Reuters
–Paul Campbell, CEO/Founder Technology Companies
– Tami Reller, Technology and Healthcare Executive and Board Director
Jon Sneider, raised in Boston, began his marketing career selling Wave Radios for Bose and later earned an MBA while managing a $20-million sales team. At Digitas, he oversaw digital accounts for major brands like GM and Microsoft, leading to a 25-year career in advertising. After revamping fidelity.com at Fidelity Investments and directing campaigns at L.L. Bean and Microsoft, he joined Redfin to launch their first broadcast campaign. In 2017, he founded Wild Gravity, a multi-million-dollar company delivering creative content for global brands more efficiently, inspiring his book Hacking Advertising.
GET YOUR FREE COPY OF "THE TOP 5 AD PRODUCTION MISTAKES (AND HOW TO AVOID THEM)!"
You’ll also receive updates on the release of Hacking Advertising and exclusive behind-the-scenes insights.
