SKIP THE AGENCY,
GO TO MARKET!
Advertising production is a trillion-dollar industry ripe for disruption, says Jon Sneider, the founder and president of Wild Gravity, a multi-award-winning creative production agency in Seattle, WA. Hacking Advertising, Sneider’s authoritative debut work, comes as a result of his firsthand experience (as the client for some of the country’s largest brands) of the mind-blowing inefficiencies of the advertising-production complex.
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“A manifesto that redefines what’s possible in advertising. Jon demonstrates how the traditional agency model—often seen as essential—can be streamlined or bypassed entirely”
— John Dougherty,
Chief Marketing Officer, Brighton Jones Wealth Management
“You can spend the next 20 years going through the school of hard knocks that is marketing leadership, or just cut to the chase and buy Jon Sneider’s exceptional book.”
— Richard Stern,
CEO, TuneIn
While managing agencies for L. L. Bean, Windows, and Redfin, Sneider developed a vision that would allow him to make world-class ads without the staggering costs, timelines, and complexities of traditional agencies. That compelling vision became a reality when Sneider launched his creative production shop that quickly ended up displacing agencies hundreds of times their size at billion-dollar brands. In Hacking Advertising, Sneider shares the secrets behind producing cinema-quality advertising with small teams of seasoned pros for giants like Amazon, Microsoft, Hasbro, Nintendo, Coca-Cola, LEGO, Zeiss, the NBA, and more.. He presents a blueprint for brands to bypass the old agency model with a direct-to-production approach. Readers will learn how to save millions by sidestepping conventional shops and production models.
Jon Sneider, raised in Boston, began his marketing career selling Wave Radios for Bose and later earned an MBA while managing a $20-million sales team. At Digitas, he oversaw digital accounts for major brands like GM and Microsoft, leading to a 25-year career in advertising. After revamping fidelity.com at Fidelity Investments and directing campaigns at L.L. Bean and Microsoft, he joined Redfin to launch their first broadcast campaign. In 2017, he founded Wild Gravity, a multi-million-dollar company delivering creative content for global brands more efficiently, inspiring his book Hacking Advertising.
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