Hacking Advertising

Landing Page – The Gold Mine

Winning Concepts Win the Day

Instant Scaling, Epic Delivery

Sometimes you have a good pitch and sometimes you have a great pitch. It is not every day that you pitch five concepts and the client selects all five. This was the pitch that truly launched Wild Gravity and we love telling this story because it’s so emblematic of the way Wild Gravity works. We had six people at the time and suddenly we needed to create 125 videos, along with all the corresponding static assets, in six weeks. We scaled from six to sixty people in two days and had twelve VFX artists and two film crews running concurrently. We finished production in nine days, completed post/VFX in six weeks, then localized and delivered all 125 videos in less than two months from kickoff. If you’re a small shop you need to be able to scale up in an instant and nearly just as important, you need to be able to scale down when the job is done. For us when a big job is done it’s all high fives and see-you-next-time rather than pink slips and tears.

Jon Sneider

Jon Sneider, raised in Boston, began his marketing career selling Wave Radios for Bose and later earned an MBA while managing a $20-million sales team. At Digitas, he oversaw digital accounts for major brands like GM and Microsoft, leading to a 25-year career in advertising. After revamping fidelity.com at Fidelity Investments and directing campaigns at L.L. Bean and Microsoft, he joined Redfin to launch their first broadcast campaign. In 2017, he founded Wild Gravity, a multi-million-dollar company delivering creative content for global brands more efficiently, inspiring his book Hacking Advertising.

GET YOUR FREE COPY OF "THE TOP 5 AD PRODUCTION MISTAKES (AND HOW TO AVOID THEM)!"

You’ll also receive updates on the release of Hacking Advertising and exclusive behind-the-scenes insights.