A Manifesto Born of Passion
Rallying Against a Goliath
Students of art history know that new artistic movements were founded with a manifesto. Manifestos were always infused with passion, born from excitement of building a new paradigm but also from the urgent need to tear down the old paradigm. Brand experts will tell you that a great brand isn’t just for something, it’s against something. There’s an enemy that must be defeated. The new movement or the upstart brand is the David seeking to take down the Goliath.
Whenever I revisit our manifesto it gets me excited, anew. I can feel the passion. I know who our enemy is. It is crystal clear why they must be defeated so the new movement can flower.
Skip the BS. Go to Market.
Any advertising/marketing veteran knows there is a ton of bloat in the system.
Brands work with agencies who work with production companies who work with
post-production houses who work with media agencies.
Clients carry marketing departments annually when they might only execute
seasonally.
We short circuit that process with a straightforward approach that skips the bullshit.
Our Model
Our model, leverages the on-demand flexibility of the modern-age. Every one of
us is a freelancer, we have no permanent space, so we have zero fixed costs and
maximum flexibility. All of us are executive level marketers that have been doing
this for 15-20 years apiece and bring experience from the world’s foremost brands,
agencies, and consultancies. You always get exactly who you need for each
project and you pay exactly what it costs. This ensures maximum transparency
and flexibility for the client. Agency-of-Record? F@#k that $h!t. Those days are
over. If you want to pay for layers of account management, creatives, and junior
talent, we are not for you. If you want senior level talent, ready to execute on the
dime on a moment’s notice, then we are your marketing swat team, ready to
execute.
What is an Agency Consultancy? Why would I want one of those?
Agencies are overbuilt. They support too many people, fancy workspaces, luxury
travel, and the agencies’ own marketing. Clients shouldn’t have to pay for that.
More and more clients are going direct to production companies. That’s smart, for
an ultra-savvy client that has an internal agency, or agency capabilities within their
org. However, agencies do provide a real service for clients that don’t have or
want to support that capability on a permanent basis. That’s where a consultant
model makes so much more sense to perform the traditional functions of an
advertising agency: Data-driven Insights, Cultural Context, Marketing Strategy,
Brand Strategy, Campaign Strategy, Creative Development, Measurement Plan,
Analysis, Optimization, etc, etc. Do you want to do that? F no, you don’t.
Guess what? We do.
We, as a group have been building marketing and advertising plans and executing them our entire adult lives. We bring both client-side and agency-side experience to the table from the world’s biggest brands and advertisers. We have launched everything from no-budget social campaigns to billion-dollar integrated, multi-channel global campaigns. We know how to get things done in a sound and strategic manner that gets results, drives KPIs, and produces positive ROI. We provide a marketing swat team consisting of a Business lead, Brand Planner, Creative Director, Line Producer, Digital Architect, and a Data & Insights Principal. We band together over your current marketing problem, assemble additional experts and specialists as needed, and we churn out every key marketing deliverable to guide production and implementation, before your AOR has finished their muffins, coffee, and the morning status meeting.
What do we make? What you need to go to market.
When we’re hired we develop all of the materials you need to go to market, we run the production, we oversee the media implementation, provide the measurement, the reporting, and the optimization plan. And then we’ll optimize based on performance and do it all again for you if want, only better.
- Brand strategy and positioning
- Marketing/Advertising/Comms strategy
- Creative/Campaign Brief
- All Creative Assets
- Digital Design & Development
- Media Strategy
- Measurement Plan
- Media Implementation
- Performance Reporting
- Optimization Plan
Speed to Market
We have no internal status reports to create. No AAEs to manage. No HR department to report to about all the swearing. And we’re all grownups. We don’t have time to groom people. If you work for us, it’s because you’re awesome. Everyone we work with is a direct relationship, so we know of each other’s previous record of awesomeness. Do we say this to toot our own horns, well a little, but really we say this because that’s our special sauce, our key to getting things done really fast and really well.
Our partners
All of us have executed worldclass campaigns through every channel, on a global scale. We have production partners that we have worked with for years, that produce work at the highest level, for a fraction of the cost of the traditional production houses. We are not a web-service, that magically creates videos and content to meet all of your marketing needs for a fiver. We are true to life, seasoned professionals that work with other grizzled vets in the production field that know how to produce top-notch work, without all the fanfare. Our craft services suck. There is no on-site masseuse. But our Director of Photography will blow your mind. Our partners harken the old Xterrra tagline. Everything you need. Nothing you don’t.
Our production approach
Our production approach is similar to that of a traditional advertising agency, in that we go to production with a vetted partner. The difference is that we don’t work with any of the old-school production houses represented by agents with super high-priced directors filling time between their next feature. We can get those guys if you want, but you don’t want to or you wouldn’t still be reading this deck. We work with scores of super talented directors, producers, designers, illustrators, photographers, developers, engineers, editors and streamlined production companies.
Offerings
- Advertising
- Analytics
- Agency Assessment
- Blogs
- Content Marketing
- Complex Modeling
- Data Driven Insights
- Digital Advertising
- Global Campaigns
- Global Distribution
- Marketing Strategy
- Media Strategy
- Optimization
- Program Development
- Program Management
- Retail
- Social Media
- Web Sites
Jon Sneider, raised in Boston, began his marketing career selling Wave Radios for Bose and later earned an MBA while managing a $20-million sales team. At Digitas, he oversaw digital accounts for major brands like GM and Microsoft, leading to a 25-year career in advertising. After revamping fidelity.com at Fidelity Investments and directing campaigns at L.L. Bean and Microsoft, he joined Redfin to launch their first broadcast campaign. In 2017, he founded Wild Gravity, a multi-million-dollar company delivering creative content for global brands more efficiently, inspiring his book Hacking Advertising.
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