Iteration on Budget, “top ten” strategy (FB WM #8)
Facebook ad for Wedding Mapper targeting:
- who live in the United States
- age 18 and older
- who are engaged
The Reasoning Behind This Ad
- Trying a different picture using “top ten” strategy with budget copy
Results
- 6,862 Impressions
- 2 Clicks
- 0.018% CTR
- 7.2 Clicks per $10 at $0.25 CPM
- $1.38 CPC at $0.25 CPM
Thoughts on Results
- Not the best results in the world, but considerably better results just by switching out the photo.
