Finito

Yea, I’ve given up on this project. It just felt too soul sucking on a few different levels.

I’ll be blogging more on my personal blog going forward.

A Little Distracted

I’ve been a little distracted from the goal of hacking advertising. I’ve been working on my latest creation, SoundSeed.Me – hopefully I’ll be able to resume these efforts sometime soon.

Trying… to… keep… going…

Have to admit, I’m slowing down a bit. This is harder than I thought it would be. I don’t feel like I’m making much progress. I also don’t feel like I’m taking the right approach. Almost like I’m taking an overly superficial approach, simply exploring all of the stereotypical ways to approach advertising, and not discovering any true insights in to the way to most effectively advertise a product.

That and I’m working on a new product, which is much more up my alley. Hopefully I can dedicate some more attention to this exploration after I’ve launched the new product.

Excited picture (FB TMG women #11)

Facebook ad for The Matching Game targeting:

  • who live in the United States
  • between the ages of 18 and 35 inclusive
  • who are female
  • who are single
  • who are interested in men

The Reasoning Behind This Ad

  • Try an interesting looking photo with some goofy exciting copy.

Results

  • 9,446 Impressions
  • 2 Clicks
  • 0.015% CTR
  • 5.9 Clicks per $10 at $0.25 CPM
  • $1.69 CPC at $0.25 CPM

Thoughts on Results

  • Not the worst results, but not the best either. Just can’t seem to move the needle all that much.

Legs are great (FB TMG men rejected)

Facebook ad for The Matching Game targeting:

  • who live in the United States
  • between the ages of 18 and 35 inclusive
  • who are male
  • who are single
  • who are interested in women

The Reasoning Behind This Ad

  • Stumbled across this photo of some great legs and thought I would give it a shot.

Results

  • Rejected by Facebook

Thoughts on Results

  • Was just goofing around, guess it was too racy. Was a little too chauvinistic anyways. Probably would have offended someone…

Budget, “top ten” strategy (FB WM #9)

Iteration on Budget, “top ten” strategy (FB WM #8)

Facebook ad for Wedding Mapper targeting:
  • who live in the United States
  • age 18 and older
  • who are engaged

The Reasoning Behind This Ad

  • Trying a different picture using “top ten” strategy with budget copy

Results

  • 6,862 Impressions
  • 2 Clicks
  • 0.018% CTR
  • 7.2 Clicks per $10 at $0.25 CPM
  • $1.38 CPC at $0.25 CPM

Thoughts on Results

  • Not the best results in the world, but considerably better results just by switching out the photo.

Budget, “top ten” strategy (FB WM #8)

Facebook ad for Wedding Mapper targeting:
  • who live in the United States
  • age 18 and older
  • who are engaged

The Reasoning Behind This Ad

  • Try the “top ten” strategy for weddings with some budget copy
Results

  • 23,002 Impressions
  • 3 Clicks
  • 0.007% CTR
  • 2.8 Clicks per $10 at $0.25 CPM
  • $3.57 CPC at $0.25 CPM
Thoughts on Results

  • Same results as other “top ten” strategy test.
  • Going to try an image that was performing better before using this same copy just as a test.
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